The logo shape also contains the letters BWA, our acronym for Burgeon Wealth Advisors. The shaded portion at the base of the lower pyramid is the start of the journey our client undertakes hand in hand with us. As our name connotes, from there on, our endeavor is to suggest solutions to help the client grow, flourish and prosper always keeping the focus on meeting his target(s). This target is the white dot in the center of the two pyramids. As this journey continues upwards towards his goals, the colors become more saturated as uncertainty gives way to confidence. The two overlapping pyramids show that our client’s and our interests are conjoined. The colors, blue and white represent integrity and transparency two of our guiding principles.

The two pyramids are an open box that shows our out of the box thinking. This represents our embracing an open platform allowing us to pick the best of breed customized solutions (bespoke) for our clients

There are two pyramids in our logo. We believe, reaching one apex, target or goal should not induce complacency. As our lives are a continuum of various challenges, successes and changing objectives, we should endeavor to continue to scale greater heights therefore, reaching one apex or primary target is not enough and should continue the journey to reach another peak.

Finally, once the client reaches his primary target ( the white dot ), there are other objectives such as legacy planning, tax planning and charitable intentions that he would want to embark on to utilize as well as distribute his wealth (assets) wisely. These actions are connoted by the diamonds on both sides. Infact, the upper diamond is bigger than the lower one because clients generally give an even greater meaning in being able to do such things as charity and leaving a legacy than the time they were striving to reach their primary targets. Our partnership is so well entrenched with our clients by then that we are active enablers in achieving these goals as well.